Differential Cue Salience, Blocking and Learned Inattention

نویسندگان

  • Andrew F. Heckler
  • Jennifer A. Kaminski
  • Vladimir M. Sloutsky
چکیده

A classic blocking design is modified by varying the relative salience of the blocked and the blocking cue. It is found that, in accordance with the learned inattention theory of blocking, the amount of blocking is diminished when the blocked cue is more salient than the blocking cue. In addition, when studying the patterns of answers about the control cues, it is found that low salience cues were preferred over high salience cues in the case when the blocking cue was also of low salience. This novel result may be explained by the simultaneous blocking of two separate dimensional values of the blocked cue, and this results in category blocking.

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تاریخ انتشار 2006